Hyphenation
Inserts hyphens between characters. Users might add hyphens when guessing a domain they cannot remember exactly.
How It Works
This technique inserts hyphens between each pair of characters. Users who cannot remember the exact domain might guess that words are separated by hyphens. It is especially effective for multi-word brand names where the hyphenated version seems natural (e.g., "my-brand" vs "mybrand").
Real-World Examples
- face-book.com (hyphenated facebook)
- you-tube.com (hyphenated youtube)
- micro-soft.com (hyphenated microsoft)
Prevention Tips
- Register the most natural hyphenation points in your domain (between words).
- If your brand is a compound word, always register both hyphenated and non-hyphenated versions.
- Monitor for hyphenated domains that match your brand name.